modcup blog

Our Journeys subscription customers we hope go through a 12 month green coffee buying journey with us hence the name of the subscription.  As a rule, we as a company focus on the buying of single origin specialty grade coffee. We tend to focus on coffees that display high complexity of fruity or floral flavor characteristics and as a result roast them lighter to allow these expressive flavors to shine. Darker roasting is akin to using sauce in cooking and in our opinion masks flavor complexity. There is a role for the darker roasting of coffees in the industry but we do not...

The best strong coffee brands get creative with their beans, roasts, and brew methods. Strong coffee is now an art form.

Where do coffee beans come from? Many people don't know how the bean gets from the plant to their counter. Click here to learn more.

No one is quite sure where coffee was first discovered. However, we do know that it has been around for hundreds of years. And even today, coffee houses and cafes are still centers of socialization and news sharing in many parts of the world. Nowadays, making coffee is a part of the daily morning routine for many people. While it's easiest to buy your coffee premade, this isn't always easily accessible or financially sustainable. Knowing how to brew the perfect cup of coffee is considered by many to be an art form. Making the best coffee requires attention to many details, including the...